At the E3 Media and Business Summit in Los Angeles, Microsoft announced a new Xbox experience that will allow access to more content from one remote than can be found from any device that connects to the television.  As the convergence of entertainment and gaming continues to attract new people and more families to the category, Microsoft is positioning the Xbox 360 to be the heart of the living room.

The new Xbox experience represents the first time in history that a mass market consumer electronics device has been reinvented through free software, which will be downloadable from Xbox LIVE this fall. The entirely new look and feel will immediately give people the ability to personalize and share their experience with friends wherever they are around the world, whether gaming, watching a movie, or playing in a live game show. 

• An      exclusive partnership with Netflix will provide the ability to instantly stream movies and TV episodes from Netflix to the television via the Xbox 360.  Globally, NBC Universal, Constantin, MGM and Universal Studios Home Entertainment are also bringing their content to Xbox 360.