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  • Approved for CNN

    • Click to view yojimbo1941's profile
    Posted July 14, 2008 by
    yojimbo1941
     
    |
    Location
    Madison, Wisconsin
    Assignment
    Assignment
    This iReport is part of an assignment:
    New king of beers

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    Is bigger really better? Micro brews thrive without expansion

    By yojimbo1941  |  Posted July 14, 2008  |  Madison, Wisconsin
     

    I think plenty of good brewers exist in the united States but these are mostly micro breweries.  Budweiser may be iconic and widespread but that's almost exclusively  because of their brand design and marketing, not the taste of their beer.

     

     

     

     

    I won't lie.  I have had a couple Buds on occasion when nothing else is offered if I'm at a sporting event or some such venue but therein lies the problem: Bud is very cheap and has huge financial capital to throw at advertising, making it impossible for smaller breweries to get a foot in the door at events

     

     

    Still, people are somehow paying more and more attention to microbrews.  Could it be that the average Joe Sixpack is somehow getting sick of less-filling, smooth, watery beer?

     

     

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