|
|
Posted July 14, 2008
by
|
St. Louis, Missouri
![]() |
This iReport is part of an assignment:
New king of beers |
The News is Out on A-B
The 6 o'clock news is on -- and it's at my door, in my living room,
chopping the air above my head.
Local t.v. news media has camped up our corner, clogging the
intersection at Pestalozzi and 18th, squeezing out dinner traffic
at Frazer's. Their helicopters hack through the air space above my
neighborhood (Benton Park).
I sit a long baseball throw from the corner, watching the
news, knowing the broadcasters are wearing face makeup and jackets
and ties for that clean-above-the-belt appearance; down below, it's
jeans and blue-collar comfort.
A woman sits in the passenger side of one t.v. journalist's
Mercedes SUV, a laptop across her thighs, and she twists up a tube
of lipstick to paint her lips. I don't know. She's not getting on
camera.
I stroll in and around them with my own camera, drawing
glances. "Who is he?" They may wonder, they don't know. But I've
got their names, their call stations. This is my town, my brewery,
my corner. They are my newscasters.
It would seem that none of that matters. This news is already
on its way out of mind. Tomorrow is a new news cycle. Readers will
forget about this as they sleep tonight.
Maybe we all should. After all, A-B is dead. It sold out in
American-dream fashion: Up with capitalism, out with Americanism.
They -- the Busch's and those representing the "little people" shareholders -- stuffed their pockets and mansions with our loyalty, and then
bailed when a fresh face with fatter promises knocked at their
door.
The American Way.
- TAGS:
- beer,
- budweiser,
- anheuser_busch
- GROUPS:
What do you think of this story?
iReport welcomes a lively discussion, so comments on iReports are not pre-screened before they post. See the iReport community guidelines for details about content that is not welcome on iReport.




Comments