Imagine one day in the not so distant future that a Saudi or a Muslim is in the US on holiday and goes to a fine store to buy a hair care or skin care product and right there by the L'oreal and Lancome and other fine products he sees a Saudi  product.

Now imagine when he is looking at that product an American comes up and grabs it to buy.  Right now, even with over one billion Muslims in the world there is no clear face of what beauty means in Islam.

A young group of Saudis is trying to change the face of Islam in Beauty.

We are a very new trade association designed to give education and information about KSA products and about Islamic beauty products in general.  We believe that Islam should have a set ideal of what beauty means in the context of Islam and being from the Kingdom, SABA feels that we need to be a leader to the world in this Industry.  Here is an article just printed in Saudi Arabia about SABA.

http://www.shms.com.sa/html/story.php?id=137714

Please feel free to visit our website at www.ksaba.org for more information but know that we are still building the website and growing our members.  We have over 15 000 users on our Facebook page.

http://www.facebook.com/SABA.world

We at SABA are trying to make a change and trying to build a bridge of understanding. One day many Americans and Europeans will buy and use Saudi and Islamic beauty products and by doing so  they will also have a more favorable image of Islam.