WCN TRANSMEDIA GROUP

Your Transmedia Brandcasting Partner

Is There a Transmedia Solution to the NFL & NBA Lockout?

As a Transmedia Catalyst I am privy to insights that if applied to Major League Sports Globally, can drastically assist in solving the Lock out of the NFL and NBA.

The Free Enterprise Systems and Sports is a Cash Machine that has not been rivalled, yet there is a problem that many are  overlooking.  The Economy:  The Ticket Prices and Merchandising to  support the salaries, rents, maintenance and local economies of each  sports franchise.

Whether NASCAR Concerts, Movies or sporting events families are struggling to keep the lights, gas and cable TV paid, not to mention things like rent, food and the necessities of  life. So what must be done as billionaire owners and millionaire  athlete’s posture and fans who can afford to participate are locked out  of the next season or so it seems.

First  it is more important than ever, for Sports Franchises as well as  individual players to understand the Transmedia Story behind the Game  and their contribution to the game.

For  those clubs who are struggling to pay particular attention to this  post, as in it may be some answers to get more butts in the seats –  while your Mastermind Coaching Staffs, and Front Office develop that  strategy to win the Championship of whatever sport you choose.

Social  Media and Transmedia Brandcasting provides viewers with the opportunity  to instantly click and buy anything seen from a video clip, music  video, feature film and yes even Sporting Events.

Fan  Participation in both the consumption and the Transmedia Revenue  opportunities for merchandising streaming video has never been suggested  before, however, could be the answer to even a fans ability to  financially participate in the sports.

Recently  a few things happened in the Social Media World that you may want to  take note of.  Facebook reaches the 750 Million Friends marked  globally.  Both Google and Facebook have entered the Groupon Online  Coupon Deal.

In addition to major networks in the  US.  Fans want access to Sports Content even live via Mobile and Tablet  Devices, however without the commercial interruptions just being  mirrored like TV Catchup operates in the UK. Instead a Transmedia Brandcasted NBA.Com or NFL.Com or for that matter FIFA, PGA, NASCAR you name it and it can be made interactive so that viewers can  instantly purchase anything seen or programmed as part of the  promotional viewing of the content.. And with some proper planning both  Live and Rebroadcasts made available on the web can be made interactive.

The  Free Enterprise System allows people to make whatever they are able to   accomplish.  So if you are able to get a NIKE Endorsement Deal then  every time you are seen, a fan can click on your shoes and the shoes are  dropped in a shopping cart, prepared for your payment and delivery to  your home or office.

Well,  if you get the shoes, you need the Jersey, shorts, wrist bands and  tickets to the next event you want to attend.  If the star has a Rap  Album you can click and get the download.  You get the idea!

This  revenue does not exist but can mean millions if not billions to the  franchise owners and the players.  I challenge the stakeholders to  examine this concept and take it to the test phase.  The additional  revenue could mean the difference for profitability and could be a win  win for all parties especially the Fans whose tax dollars paid for the stadium.  Whose cable Bill allows for the TV contracts and deals that take place.

Examine  how the Social Dish and The Customer Advantage can be used to allow  athletes the opportunity to increase recurring income that will last  longer than their knees and bodies ever will.

From the College Athlete who participates in creating wealth for the college system, but, it  precluded from profiting from putting their bodies at risk for  conferences like NCAA to Professional Athletes.  There must be a way to  create Transmedia Revenue Share Communities to bring prosperity to Fans  which will produce the ability to show up in the stands with their  Loyalty Merchandise.

From  organizing the Second Screens to Jumbotrons Screens at Nascar its time  to make the experience interactive, creating new revenue that can save  the sports themselves!