- Posted July 18, 2011 by
This iReport is part of an assignment:
Recovery in Japan: After the earthquake
- The Israeli upgrade for ‘food porn’: Temporary tattoo art for plating food
- Israel sells 380 million fruit flies to Croatia
- Israeli development of a digital library for deaf kids
- 1500 Israeli and overseas guests participated in event to mark Hishtil's 40th anniversary
- Overseas manufacturing has grown 800% since 2000
the crisis of radiation-infected beef in Japan
Following thecrisis of radiation-infected beef in Japan, claims rose regarding food safety regulations and what more could have been done.
The main issue today with meat traceability procedures is the fact that identifying the meat's origin may take days. In this situation for instance, this time frame allowed contaminated meat to be purchased and even consumed.
A research company in Israel produced a system for genetic cattle identification. The use of this system provides the final customer all the information on the purchased meat in the point of sale using cellular technology.
The system uses the genetic barcode of animals to create a regular optical barcode on the end product. Since the animal's DNA remains the same during the entire life cycle of the animal and in the distribution chain (a stake would have the exact same genetic barcode as the cow that it was produced from), there is no possibility for mistake or fraud in the system.
Guy Evron, Marketing manager for AutenticA genetic traceability, sais that if this type of system had been established in Japan Prior to the event the end consumers would have been able to identify that the meat origin of the area of the radiation flow and wouldn't buy it. Furthermore- this type of tool, when provided to customers creates a deterring tool that will prevent this meat from ever arriving to the supermarkets, out of the fear of the public reaction.
In Israel, Where AutenticA was established 4 years ago a law is about to be passed in the House of Representatives, which will enforce genetic identification on every cow in the country. Israel will be one of the first places in the world where this type of system is established in order to create a tool to battle future food safety issues, such as this.
AutenticA - Bactochem laboratories Ltd