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    Posted December 7, 2011 by
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    Is Google Goggles ready for augmented reality?

    Working in mobile augmented reality you just have to keep Google under your microscope. Since 2009 I’ve been reviewing and checking Google Goggles (ref. my review in Androidworld) thoroughly. Google has a mission to be the fastest search engine on the planet and they are using all sensors of the mobile device, semantic web, cloud computing etc. Google Goggles is one of those products that they are working on that is going to be hugely important to content presentation models like augmented reality. Yes you’ve read it right… I just called augmented reality a presentation model… we use location, vision, sound, external sensors, databases etc. to get to relevant information as quickly as we can and present it in augmented reality view.

    But… I’m wondering off…. Why I was writing this piece is that Google Goggle has just launched a permanent scan feature… this is so cool because they didn’t have this before.. You had to take a picture of the object that you wanted to recognize but now you can just scan the world to see if they recognize anything in their databases.

    Now coming back to my previous point… now when you are using this scanner to get information then Google will presents the information as promised. But now imagine that when you use the scanner and it becomes an option to augment the search content on-top of the scanned object… That is what I meant with “augmented reality is a presentation model.” My prognosis is that in the near future Google will integrate augmented reality as a content presentation form for adwords. At TAB Worldmedia we believe we have to be ready to service this form of content presentation… this will make mobile search so much more appealing!
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