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    Posted March 3, 2012 by
    Newark, New Jersey
    This iReport is part of an assignment:
    Your Green Innovations

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    Test Results Published in a Recent Report From Women’s Voices for the Earth (WVE) Revealed High Levels of 1,4-Dioxane in Tide Free & Gentle®.

    According to, Lori Popkewitz Alper is a mother of three boys, an eco-wellness consultant for businesses, schools, and homes, and creator of the Groovy Green Livin’ blog. Her commitment is to a greener lifestyle was strengthened after having children. Being careful about what food, and selective about house cleaning products. As a professional knows that some cleaning products that are marketed as safe and healthy, can actually hurt you.
    Tide Free & Gentle® isn’t so gentle. A report recently released by Women’s Voices for Earth, Dirty Secrets: What’s Hiding in Your Cleaning Products? Found high levels of the cancer-causing chemical 1,4-dioxane in the detergent. 1,4-dioxane doesn’t appear on the product label or on the product website, so consumers have no way of knowing it’s even there.
    This is especially concerning, because Tide Free & Gentle® is marketed to moms as a healthier choice for their children’s laundry. Infants and children are more vulnerable to chemical exposures, because their immune, neurological, and hormone systems are still developing. 1,4-dioxane is a known cancer-causing chemical, and has been linked in animal studies to increased risk of breast cancer.
    Procter & Gamble (makers of Tide®) already have experience stripping 1,4 dioxane out of its products; in 2010, the company reformulated its Herbal Essences® shampoo to eliminate 1,4-dioxane. Dirty Secrets test results show that the company has not chosen to make the same effort for its laundry detergent.
    The Tide website says: Safety: The Most Important Ingredient in Tide®. , then 1,4-dioxane should never have been in the product ...
    Women’s Voices for the Earth, MomsRising, Healthy Child Healthy World and moms across the nation are demanding that Procter & Gamble (makers of Tide) strip this harmful cancer-causing chemical out of Tide Free & Gentle®!

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