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    Posted June 7, 2012 by
    deejayiwan

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    "BILJANA FOR YOU" - FASHION AND BEAUTY IN SERBIA

     
    How Fashion in Serbia differs from the fashion world in the West?

    Serbia has a very talented designers who showed tejir skills in the world fashion. Roksanda Ilincic, Ana Sekularac, Slobodan Protic .. are just some who have won the world market and which models are worn by celebrities like Michelle Obama.When we talk about "fashion" we must be aware of our position in Europe and on the economic map. From this page we are very small and uninteresting to world market and designers. It's all about profit and the customer, which is understandable. Great hope is that in the future may change slightly over the next ten years is the opening of the first official stores such as Armani, Burberry and others in Belgrade. Yet - the money and the clients are the ones who has the final say. Personally I tried the last 15 years to bring interviews with the greatest designers of our time Gaultier, Lagerfeld, Tom Ford, to Burberry creative director Christopher Bailey to Serbia. I think that we are not fully aware of their position or how we are really irrelevant to this market and we map each such arrival in Serbia, or any attachment and an interview with the magazine with Gucci, Armani, Burberry, Versace, we had to evaluate three times. What is CNN's normal "daily report" for us is great exclusive.

    What is easier - modeling or journalism?

    Journalism is my love, something that moves me and im constantly looking for new challenges. It is an inexhaustible source of energy and something always pulls me especially when it comes to exclusive stories. Modeling I dealt with as a girl, more like a model, except that my job of journalists and manager now allows me to somewhere more "revive" my childhood dreams through various fashion editorials. I did a campaign for a famous beauty brand because my face is a perfect for transformation. I am now the face of the new spring collection for designer Suzana Peric, although I would prefer if it were on a regional level, a campaign through a strong brand..

    How do you see the situation in Serbian media?

    I think that in the last three years total chaos reigned and no one knows who is who, or the first plan went out the person who received only the front page scandals, provocative photos, texts, etc.. On the other hand, we have so many bright young scientists, designers that are not so much in the public and we are not paying them enough attention. I know very well what sells newspapers and "gossip" exists in every country, but we have to create a balance and to know that though the price and other levels - those who are educated, successful, and it must be known who belongs where. But every country in transition goes through this, and everything will come in place in years to come.

    Career in America - are you attracted to it?

    Earlier - yes! One of my wish was even working on CNN. I did not even hesitate to start from zero.I'm full of energy and ready to go on. But now, somehow - all I saw for the past 15 years, chewed, gone through all places, doing interviews with the biggest stars.I have my own agency five years so that now i wish to head somewhere else.Still I love America, New York in particular. I love L.A. and would-be able to live in it and im getting ready soon for a short visit.

    Your plans for the future?

    Plans are to be changed. is it not... To do much of world interviews, to develop my own agency and proceed to enjoy in my work..

    Ivan Trajkovic
    for CNN iReport Serbia

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