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Economy: Are you better off?
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Convincing a millionaire to invest in my education - with the power of social media
My name is Alizarin, 25 year old woman from Israel. This is my story about hope and despair, innocence and insolence.
*Campaigning for education*
When I’ve been admitted to NYU’s next academic year of the interactive telecommunications program, I knew I can’t afford the tuition. However, I don’t believe the lack of money should hold me back from pursuing my dream. I BELONG to the interactive telecommunications field - so I launched a campaign, using my social media skills.
*One-man Audience: Michael I Roth*
I designed an infographic poster which is targeted to one man: Mr. Michael I Roth. I googled him, and found him to be the most suitable investor for a cause such as my education. Mr. Roth is not only a millionaire: he’s the CEO of IPG, the company that owns McCann Worldgrourp - where I’ve been working since 2010. I did the only thing that seemed crazy enough to succeed: I asked him to help fund my studies. In return, I’m offering myself as a better employee he can place anywhere in the world upon graduation.
Then, I posted the poster on Facebook, and asked everyone to share it, until it reaches Mr. Roth.
*The result:*
The campaign, which cost nothing to produce, spread across the internet. In less then 24 hours, it was covered by Israel’s biggest news websites. Thousands of people clicked “like” and hundreds found it inspiring enough to share, comment, and write Michael heartfelt testimonials convincing him to invest in me.
The school year is starting in September, and I hope for a positive answer from Mr. Roth. I know I will make it one way or another, because I have the ambition to follow my dream, and skills that
worth more than just a two-year tuition in NYU.
the poster: http://on.fb.me/NmV0jc
*Campaigning for education*
When I’ve been admitted to NYU’s next academic year of the interactive telecommunications program, I knew I can’t afford the tuition. However, I don’t believe the lack of money should hold me back from pursuing my dream. I BELONG to the interactive telecommunications field - so I launched a campaign, using my social media skills.
*One-man Audience: Michael I Roth*
I designed an infographic poster which is targeted to one man: Mr. Michael I Roth. I googled him, and found him to be the most suitable investor for a cause such as my education. Mr. Roth is not only a millionaire: he’s the CEO of IPG, the company that owns McCann Worldgrourp - where I’ve been working since 2010. I did the only thing that seemed crazy enough to succeed: I asked him to help fund my studies. In return, I’m offering myself as a better employee he can place anywhere in the world upon graduation.
Then, I posted the poster on Facebook, and asked everyone to share it, until it reaches Mr. Roth.
*The result:*
The campaign, which cost nothing to produce, spread across the internet. In less then 24 hours, it was covered by Israel’s biggest news websites. Thousands of people clicked “like” and hundreds found it inspiring enough to share, comment, and write Michael heartfelt testimonials convincing him to invest in me.
The school year is starting in September, and I hope for a positive answer from Mr. Roth. I know I will make it one way or another, because I have the ambition to follow my dream, and skills that
worth more than just a two-year tuition in NYU.
the poster: http://on.fb.me/NmV0jc
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