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New Bluetooth and Wireless Technology Has the Potential to Change the Face of Advertising
Rodney Marvel, Author Valley Stream, NY - August 18, 2008 – In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR's in American households is causing some consternation among marketing executives. Ace Marketing & Promotions may have the solution to the advertising industry's current conundrum. The problem lies with the inability of companies to continue advertising their products or services through traditional means, such as television and radio. Digital recording devices allow home consumers to skip past commercials, which, as you can imagine, creates a problem for those who advertise through those same commercials. A similar issue took root with radio several years ago as more and more stations were made available. Now, listeners only have to press a button to move on to another station, sans advertisement. Ace Marketing & Promotions, out of Valley Stream, New York and publicly traded under the symbol AMKT, have developed an amazing system that could answer some of these rising concerns. The Blue Bite proximity marketing system utilizes Bluetooth and wireless technology to market directly to consumer's phones, laptops, and PDAs. The system works with over 950 mobile devices, from virtually every manufacturer, which guarantees the largest possible audience. It supports all of the most popular models, including the Apple iPhone, the Blackberry Pearl, and the Palm Treo. The Blue Bite system allows the company to send information, such as images, video, and audio, directly to consumer's electronic devices that come within range of the broadcasting unit. One of the many benefits is that, because it is transmitted via Bluetooth or Wi-Fi and not over a wireless telephone network, it is completely free to the consumer. Additionally, the Blue Bite proximity marketing system is FCC compliant and not considered spam advertising. They will simply receive a text, video, or audio message with the client's advertisement or marketing offer. Just imagine going to a concert and your favorite band or artist tells you how much they appreciate you, their fan, and that you will be receiving something special from them on your mobile phone. Seconds later, you receive a message describing how to download a free wallpaper or song from your favorite band. Maybe you're walking down the street in New York's Time Square and you notice a billboard for a new television show. Seconds later, your cell phone receives a message letting you know that there is a free 15-second preview of that show available to watch on your mobile device. The direct marketing potential is seemingly limitless. Ace Marketing & Promotions has already completed successful marketing campaigns for several major entities, such as the Canada Tourism Commission, BBC, CW, and Turner Classic Movies (TCM). Shows and movies have included The Bourne Conspiracy, Gossip Girl, Life is Wild, and Robin Hood. Blue Bite's most successful campaigns, to date, have been ones for the BBC's Robin Hood with a positive engagement rate of over 87% and for the Canada Tourism Commission with more than 9,600 downloads over a four week period. One of the greatest things about this technology is that we've only begun to see the potential of it. The number of possible venues would seem to be almost unlimited. Shopping malls, movie theatres, airports, museums, subways, and sporting events are just a few of the target locations that are perfectly poised to fully utilize the capabilities of the Blue Bite proximity marketing system. Blue Bite also has the ability to track shoppers, let's say in a mall, and can even analyze their shopping behavior! Ace Marketing & Promotions has established, through testing and a number of successful marketing campaigns, themselves as a serious competitor in the race for advertising audiences. Their Blue Bite proximity marketing technology has opened the door to an incredibly unique, and relatively unknown, method of reaching out to consumers. The new face of advertising is no longer a reference to the next hot model or pretty face, but to the changing appearance of an industry that has largely remained the same since the inception of the television. No longer can agencies rest on their traditional techniques and simply create a jingle and a catchy slogan. The new face of advertising is here and it is Ace Marketing & Promotion's Blue Bite proximity marketing technology. For more information on the company, its products and services, visit their corporate website at http://www.acemarketing.net. Michael Trepeta received a Bachelor of Science Degree in Applied Economics and Business Management with a minor in Communications from Cornell University in 1993. Since that time, Mr. Trepeta has been associated with various broker/dealers as a stockbroker where he was involved in the funding of numerous development stage and growth companies. Mr. Trepeta was a Vice President of Investments at Joseph Roberts & Co. in 1994 and a Vice President of Investments at Rickel & Associates from 1995-1996. From September of 1996 through February 1998, he has served as President of MDT Consulting Group, Inc., a corporation contracted by publicly traded companies to serve as a financial intermediary to investment bankers and to assist in developing products, services, and business strategies. In 1998, Mr. Trepeta co-founded Ace Marketing and became an officer, director and principal owner of the company as well as a full time employee. You can contact Mr. Trepeta at 516-256-7766 Rodney Marvel+ is currently the Director of Operations for e-media Direct (www.e-mediadirect.com), a full-service investor relations firm located in Winter Park, FL. He +has five years of experience in the marketing and financial industries. He has worked with close to 100 publicly-traded companies on a multitude of projects, including website designs, press releases, and marketing campaigns. +You can contact him at: rmarvel@e-mediadirect.com or 866.284.2835.+ DISCLAIMER: This article written by e-media Direct, with the expressed permission of its client (AMKT), and the information and research contained herein do not represent a recommendation of investment advice to buy or sell stocks or any financial instrument nor is it intended as an endorsement of any security or investment. Neither e-media direct (including the author) can assess, verify, or guarantee the suitability of any particular investment to any personal situation and the reader of this article bears complete responsibility for its own investment research and should seek the advice of a qualified investment professional prior to making any investment decisions. This article and any sponsoring websites are provided solely for informational purposes, and they do not constitute an offer or solicitation to buy or sell any securities. All opinions expressed and information and data provided herein are subject to change without notice. e-media Direct and their respective officers, directors, employees and/or associated entities, including the author, may have positions in and may from time to time make purchases or sales of the securities discussed or mentioned in this article. e-media Direct, Inc. has been compensated by a third party consultant fifteen-hundred dollars in cash. In exchange for this compensation, AMKT will receive investor relations services, this written article and promotion of this article on e-media Direct websites, other non-e-media Direct sponsoring websites and various media forums.
- TAGS:
- wireless,
- advertising
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