- Posted July 1, 2012 by
Venice, 90291, California
This iReport is part of an assignment:
Art where you live
Brad Elterman, The Photo Art of Sex, Drugs and Rock & Roll.
On Thursday June 28, Kana Manglapus Projects, an art gallery located in Venice, California presented Factory 77, a rare collection of raw, uncensored photographs by Los Angeles artist & prolific blogger, Brad Elterman. Factory 77 makes its Los Angeles debut showcasing several never before printed images, including a photograph of Cherie Currie of The Runaways and a candid shot of Olivia Newton John and John Travolta together after the Grease premiere.
With a passion for rock n’ roll pop culture, Elterman felt compelled to reopen ‘Pandora’s Box’ of photos and unleash them on the public 25 years later. His photographs capture an intimate, ‘behind-the-scenes’ vibe of the rock n’ roll greats of the late 70’s/early 80’s and their gritty, much admired glamour.
"My timing was perfect. The apex was between 1975-1980 and there I was, a teenager, hanging out with my pals The Ramones, Sex Pistols, Debbie Harry and Joan Jett on the Sunset Strip. Luckily, I had a camera hanging around my neck" says Elterman.
Elterman was at the forefront of the industry because he was in the right place at the right time following the most iconic figures in music, including Madonna, David Bowie, Bob Dylan, and Michael Jackson. Elterman documents the essence of these luminaries while they were out on the town that had yet been interpreted though photography. His work allows us to feel the emotions captured at many exhilarating moments in the music industry before it was controlled by publicists, record companies and management.
"Growing up in San Fernando Valley, I would borrow my parents’ car every day and drive over Coldwater Canyon to discover the magic of the Sunset Strip and 70's pop culture" says Elterman. While he had relationships with many bands, in the case of some musicians like David Bowie, who was very closely guarded by his publicists, the teenaged Elterman camped out in front of Cherokee Recording Studios in Hollywood at 6am back in 1975 to get the shot. “It's that raw and unposed photo of Bowie that is coveted by collectors and curators today, not a photo of him performing onstage" says Elterman.