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    Posted July 9, 2012 by
    arachelt
    Assignment
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    This iReport is part of an assignment:
    Your tips for Small Business Success

    Focusing on "Local" Makes My Customers Sing in the Shower

     
    Music City Suds is born and raised in Nashville, TN. By focusing on local ingredients and, of course, country music, I've found a successful niche for my handmade soaps with locals and tourists alike.

    The soaps, candles, and body products I produce are all natural, just like my grandmother used to make. I don't use any synthetic ingredients for colorants or scents. So whether you're lathering up with I Walk the Lime or singing in the shower with Flat and Scrubs, you can satisfied with a handcrafted product. I always tell people that customers buy my soaps the first time because of the funny names. They buy them the second, third, fourth, fifth times because it's a well-made product.
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