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    Posted July 25, 2012 by
    slough,UK, United Kingdom
    This iReport is part of an assignment:
    What do the Paralympics mean to you?

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    All geared up for London Olympics 2012


    While it is easy to enjoy Summer Olympic staple sports such as basketball, swimming and track, for me, I would rather check out some of the more obscure sports like team handball.


    It’s like basketball, soccer and hockey all wrapped up into one game, played at a fast pace, which can lead to highlight-reel scoring.


    Another of my favorites is water polo, a grueling test of fitness played in a deep pool, similar in some ways to the gym-bound handball.


    Also, while wanting to check out the schedule of events for the 2012 London Games, I stumbled upon this interesting look at the Olympic schedule.With the Olympic Games starting in just a week and a half it seems that Everything Everywhere have been planning for the extra mobile traffic for quite some time. With Ofcom's recent report showing that over the past 18 months mobile data traffic has doubled there may be some speculation as to how the UK networks will cope.


    Everything Everywhere have sent us over the following statement. As you will see, they have anticipated the Olympic surge and have acted accordingly. I wonder if the the other networks have done similar?


    "We've been preparing for London 2012 since before Orange and T-Mobile merged to become Everything Everywhere, investing millions of pounds to ensure a good experience for both British and international visitors to the Olympics - who will benefit from our integrated networks which provide the UK's largest 2 and 3G coverage.


    Our network specialists have looked to previous global and national events, and analysed sites around the UK where we expect additional demand over the course of the Summer - including tourist attractions, transport hubs and sporting venues, and upgraded hundreds of key sites to cope with additional demand.


    We've also increased measures in place to maintain service and operational stability during the games. Additional field maintenance resource in the areas of the country most affected are in place, alongside dedicated incident managers to ensure a very rapid response time to any service affecting incidents.


    The Joint Operators Olympic Group (JOOG) is also providing as much capacity as possible using external mobile base stations in the Olympic Park to support the number of visitors expected each day. The operators have built 30 sites across the Olympic Park including 14 in-building solution. At off park venues a further 17 temporary sites are being provided to add additional capacity.




    London is one of those mega-cities which trundles on regardless of whatever major sporting event may be about to take place and so remains semi-detached from it.


    The main impact on most Londoners would seem to be in relation to their transport arrangements over the next few weeks: certain road lanes will be closed and some Tube stations will have restricted access, and despite many poster-sized warnings of these changes when they come into force they will inevitably prompt a tidal wave of moaning.


    The Brits beat themselves up as much as any nation. In Ireland, one of our many self-criticisms is how we have been passive and accepting in the face of austerity; as opposed to the Greeks who seem to regard rioting as a legitimate form of expression.


    The British love to whinge, and through the media, Britain is already putting itself on the analysts’ couch to try to discover why.


    Not that there aren’t legitimate reasons for complaint. The situation with the security company G4S — where it basically failed to provide thousands of staff — has been truly catastrophic. (And in an eerie echo of our Government’s impotency in the face of bank misbehaviour, there’s not much HM government can do about it. G4S is such a massive international monster it doesn’t seem to care much if it doesn’t get any more Olympic work).


    There’s also discomfort with various companies not usually associated with good health sponsoring the games and the use of soldiers (replacing those missing G4S employees) to check that attendees don’t bring extra sandwiches in with them so that they’ll have to buy burgers instead.


    However, what seems to concern the British commentariat most of all is not particular gripes, but a general sense that the British (by which they mean the English) would complain anyway: that there is something innate in the English character which doesn’t like all this fuss, all this change. They’ll spend weeks carefully organising the best party for everyone, but when the time comes, they won’t want to go.


    Retailers have decked out their stores to celebrate the London 2012 Olympic Games.One that is likely to see gains from the Olympic Games is Cyber World UK Store due to availaibility of Cool olympics themed as well other amazing iPhone 4 cases ,Samsung S III cases and covers etc.


    At an NEC solutions showcase at Battersea PowerStation last year, retailers and representatives from the shopping centre talked about how digital signage and wayfinding technologies could help Olympic visitors navigate the shopping centre and Olympic Park as well as boost business through making customers aware of offers and promotions while enabling them to interact with the screens.


    In the hospitality industry, hotel market intelligence provider TravelClick believes that the market is looking optimistic for both hoteliers and visitors. Currently, committed occupancy for London hotels is currently at 45.7 per cent, which while up more than 300 per cent on the same period in 2011.


    Another impact of the London 2012 Olympic Games will be the delivery and adoption of mobile financial services in the UK.


    According to a report from digital banking provider Intelligent Environments the significant investment going into the mobile banking and mobile payments infrastructure for the London 2012 Olympics will help mobile financial services to go mainstream.

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