This iReport is part of an assignment:
Small business success
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Posted September 11, 2008
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cary, North Carolina
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Love Your Family™ Brand Family Matching Clothing is a Million Dollar Message
Amber Lipson and Marci Wilding are the founders of www.FootstepsClothing.com and the Love Your FamilyTM Brand. Dedicated to promoting family togetherness by celebrating family relationships with unique family apparel, "wearable love" and a stylish message, Amber and Marci are getting their Big Idea out there to fun families everywhere. ‘Love Your FamilyTM' is not just a phrase of three little words, it's an attitude, a way of life, a choice that we make to treat those closest to us with respect, warmth and fun. How does Footsteps Clothing spread the message? With wearable love! Fashion tees for women, cool tees for men and boys, boutique soft tops for girls and even Love Your Family holiday shirts and matching family pajamas. FootstepsClothing.com specializes in matching family clothing designed for families to live together, play together and have fun together while showing their pride in one another. Profitable after only their first year in business, sales continue to skyrocket at an astounding rate of 150% in their second year and they have had to expand their store space to keep up with increasing customer demand. Footsteps Clothing now offers hundreds of unique family-oriented designs in all sizes from infant through adult 2XL. Designs now include options for father and son, mommy and baby, the entire family and includes their trademarked Love Your FamilyTM brand designer apparel. "Our success stems from taking a universal concept - family, and creating something unique and original. When we made the decision to explode our concept to include the entire family, we were thrilled to realize that families today LIKE each other, enjoy being together and want to show their pride in each other. All of our expressions and designs are meant to promote family togetherness, enhance the time that families have together and offer fun families a visual, wearable expression of their unique family identity. That is what we are all about - promoting positive family relationships," says Amber Lipson, President and Co-founder of Footsteps Clothing. Amber is an author and columnist, a CPA and former Senior Manager in Big 4 public accounting; Marci is a former Washington Congressional lobbyist and executive at the American Cancer Society. With so much real world business background, they knew that to compete with the large companies in the saturated apparel market, they had to create something different with wide appeal. They did this by funneling their passion for their own families into a business venture. They report their products are purchased for a wide variety of occasions such as matching family pajamas to wear during ‘family game night', holiday family sets for Christmas cards and holiday pictures, New Mom and baby outfits make unique baby shower or new baby gifts. Some of their most popular family expressions include: My Family Rocks, Lucky Family, Team Daddy and Team Mommy and their very own Love Your Family brand TM. Is family togetherness back in style? Marci Wilding, co-founder or Footsteps Clothing, says, "Family togetherness never went out of style. It's just become a social revolution to LIKE spending time with your family and to want to enhance the individual relationships within a family. We recognize that every family is unique in its composition and identity and every relationship within the family unit is unique. We want to celebrate those differences while giving families a visual, wearable way to feel connected to each other." Perhaps it's their positive family message that makes their apparel so unique and popular. Footsteps Clothing has received media attention from national radio, newsprint, popular parenting blogs and television. Footsteps Clothing family apparel products are sold primarily to customers through their retail website at www.FootstepsClothing.com and in select maternity, women's and children's boutiques in the US and Canada. www.FootstepsClothing.com
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