- Posted September 7, 2012 by
Marketing Tools to Sell Your Property
Other methods of marketing in which to sell your property are broadcast faxing. This type of marketing tool targets several hundred, sometimes even several thousand area real estate agents and their respective branches. The agents you target via broadcasting will likely make a mental note of your real estate flyer fax, if for no other reason than it makes them aware of a property that they may not have been otherwise aware of. Two broadcast companies I would recommend, and you can certainly find many others on the Internet, is Jblast.com and UnixUSA.net. They’re fairly effective and inexpensive, and on average, your fax broadcast is anywhere from 2.5 cents to 6 cents per fax depending upon the volume sent. In addition, you can buy real estate fax contact lists as defined by SIC codes. SIC codes stand for standardized industrialized code. Now with these SIC code lists, you can supplement the broadcast fax lists you may already have. These lists can be bought for as low as $50, and up to several hundred dollars, depending on how extensive and current the list is. A good source to go for lists to source real estate agents by location includes The List Company (tlclists.com) and Dun & Bradstreet (dnb.com), through their sales and marketing solution divisions, otherwise known as Zapdata.
Also think about using an e-flyer service. These services let you custom design your own flyer on a friendly user template. In fact, these flyers can be done in as little as 30 minutes, and you can end up sending out thousands, if not several thousand emails to Realtors, investors and end-users. The cost for this type of real estate marketing service is fairly nominal, and costs anywhere from $4.95 to $14.95 per e-flyer broadcast. Companies that I highly recommend can be located at the following Web sites: mydailyflyer.com, emailflyers.net, and flyerus.com. On both broadcast fax and e-flyer services, always provide on opt-out option.
Another marketing/showing tool for investors are lockboxes. Be certain to have a couple of these in stock. A popular brand goes by the name Supra lockbox, and they cost about 35 bucks apiece. Don’t be too concerned about theft, unless perhaps the home is staged, since most real estate agents are honest and will lock the home up after a showing. Having the home immediately available for “show-and-tell” insures you won’t have to spend your valuable time playing Mr. or Mrs. Realtor and going out to show your investment flip. This is especially critical if your property is out of state. In fact, another helpful suggestion is to attach a secondary lockbox to the side of the home (i.e., water spigot, patio door, back fence), as a backup in the event the first lockbox is damaged or the key is lost. The lockbox is an excellent form of delegation and is like contracting real estate agent services for free. Additionally, having a lockbox provides substantial flexibility for the agents and makes your home showable at any time, any place, anywhere. I have found that Realtors prefer this type of accessibility, since it cuts down on missed synchronicity that sometimes occurs when the show-er and show-ee can’t connect on a showing.
You really want to get your marketing program on autopilot as soon as possible in order to get your deals sold, closed, and recorded. Recording the property with the county recorder is the final act before the deal is 100 percent closed. After this occurrence and depending upon what state you closed your property, you can expect escrow to immediately wire your money to your bank account and/or issue a check that’s overnighted to your location.