Transmedia - Swissnex

"19th century culture was defined by the novel, 20th century culture by cinema, and the culture of the 21st century will be defined by the interface." Lev Manovich, Visual arts professor and media theorist, in a synoptic tweet of his essay “Database as a Symbolic Form”

Transmedia is a form and practice that consists in playing with forms and content, media and stories, narratives and technology. Because transmedia is fundamentally about using all new media to create innovative forms of storytelling, technology holds a central place in the conversation. Bringing to life Marshall McLuhan’s assessment that “the medium is the message,” the code behind a story is often an inherent part of the narrative and a starting point to the creative process. New tools like Twitter, HTML5 and mobile devices, and techniques like crowdsourcing or dating mining, have given birth to new mediums for storytelling and have brought new story experiences to the public.

This evening’s presentations focus on the relationship between narrative and technology: What is the tension between technical challenges and artistic aspirations in the creative process? What latest technologies are currently being used by digital storytellers?

Traditionally, we have considered storytellers and technologists as two opposite figures. In today's transmedia world, they are often two sides of the same coin - the medium and the message are one.

Event schedule

6:30pm: From coding to stories panel

This is your time and your platform to share with the community what you are working on, if you are hiring or looking for collaborators, if you're looking for work or hosting an event. All the pitches have to be 60 seconds long and answer 4 questions:

- What my project is

- What I'm looking for/what I need

- What I can offer to the community

- How to contact me

David Austin - Senior Director, Media Camp at Turner Broadcasting
@mediacamp_David
www.mediacamp.com

David Austin has over 25 years of extensive product and corporate development experience in bringing a multitude of amazing products to consumer markets as well as identifying, acquiring and integrating a wealth of intellectual property, products and teams. Prior to coming to Turner to help shape the future of media he was a Senior Director at Apple Inc for two stints totaling over 17 years. During his time there, David delivered a broad swath of consumer products working extensively with Senior Executive Management (including working directly with the late Steve Jobs on the original Keynote and iWork products). In between stints at Apple he co-founded a startup and worked for a boutique venture capital firm. Since leaving Apple in 2009 he has had the privilege of being an investor, advisor, and board member to many angel and venture-backed startups.

Geoff McGhee - Creative Director for Media and Communications, Bill Lane Center for the American West, Stanford University
@mcgeoff
datajournalism.stanford.edu/
Geoff McGhee is an online journalist specializing in multimedia and information graphics. Working at a Stanford University research center, he collaborates with media partners, researchers and scholars to create interactive stories, data visualizations and analytical tools. A veteran of online news, he has worked at The New York Times and ABCNews.com, and in France at Le Monde Interactif, covering a wide range of stories from war and politics to natural disasters, history, art and culture. In 2009-2010, he spent a John S. Knight Journalism Fellowship at Stanford University studying data visualization, which resulted in the widely cited web documentary "Journalism in the Age of Data."