To briefly explain, I began Willpower in memory of my brother Will, who passed away from brain cancer at age 21. Will was graduating valedictorian of USC, member of the men’s basketball team, entrepreneur, and my best friend. William’s last dying words, as I held his hand, were “lose yourself in the moment”. Willpower was created to challenge people to push themselves past their natural limit.
Willpower has accomplished a feat that no other student based organization at the UofA has ever done. We sell clothing with the rights to the collegiate logo, on the main floor of the U of A bookstore. The process in accomplishing this was nearly impossible, but our relentlessness drew immense respect from the deans and directors of the university.
Willpower is soon to host a concert in Mckale Arena in either January of or February. Please watch the Eminem video and generic video to see what Willpower is all about.
We have had several celebrities tweet about Willpower in the past week, and vibe magazine is currently doing a story on Willpower.