- Posted November 24, 2012 by
- Social Media ROI: Company Background and Cost Calculations
- The Challenge: Making a Business Case for Social Customer Service
- Social Customer Service—A New Breed of Consumer is Emerging
- KEYNOTE: Obtain a Higher ROI On PR & Marketing Initiatives : Competitive Engagement Reports
- Demystifying the ROI of Social Media
Dreamforce 2012: The Rossignol Experience
Bruno Cercley, CEO of Rossignol, described the steps his company has taken to create social profiles of its customers and work more closely with them on things like ski design and training regimens. "This is going to help us win in the future," said Cercley.