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Dreamforce 2012: The Rossignol Experience
100-year-old alpine equipment icon, Rossignol is preparing for what the next century of mountain sport has in store.
Bruno Cercley, CEO of Rossignol, described the steps his company has taken to create social profiles of its customers and work more closely with them on things like ski design and training regimens. "This is going to help us win in the future," said Cercley.
Bruno Cercley, CEO of Rossignol, described the steps his company has taken to create social profiles of its customers and work more closely with them on things like ski design and training regimens. "This is going to help us win in the future," said Cercley.
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