- Posted November 28, 2012 by
Can a 22 Year Old Hostess Twinkie Help Save a 111 Year Old Theater
Everett, WA - The oldest operating theater west of the Mississippi is running full speed into a 21st century brick wall. The more than half-century old projectors may still work, but Hollywood is ending the distribution of movies on film. It's all going digital. The Historic Everett Theater, has survived a fire, talkies, multiplexes but what will save it from the digital revolution?
It might be a 22 year old Twinkie! The non-profit theater's film coordinator, Matt Terry, for some odd reason has been keeping a Twinkie he bought in 1990 in a small wood box in his office. With the recent closing of Hostess and a global Twinkie shortage, a Thanksgiving family discussion has turned into a local movement they hope might just be the next big viral story.
www.22YearOldTwinkie.com was launched by a family member to promote the coming Ebay auction of this 20th century Twinkie. This Twinkie also has its own Facebook page and Twitter account @22YrOldTwinkie. Matt Terry has set an ambitious goal of raising $100K in just two months to help this historic theater survive the digital revolution. He hopes the Twinkie will help draw awarness and raise a few dollars at auction.