- Posted November 30, 2012 by
Shaker Heights, Ohio
This iReport is part of an assignment:
Making it in America: Mompreneurs
Yoga Lover Turned Entrepreneur
Don’t you just love it when someone takes a functional product and adds an ingenious feature that makes it a superb one? Kind of like when you take jelly and add it to a peanut butter sandwich!
Cleveland-based NamaSTAY Yoga Towels did just that by adding sleeves to their yoga towels that securely wrap around both ends of the mat – a genius idea since you never have to worry about the towel slipping off the mat during your yoga practice again. In fact, the U.S. Patent office liked the idea so much that they recently awarded a patent to the product.
If your hands and feet get sweaty during your yoga practice, you owe it to yourself to check out these soft, absorbent towels that provide firm gripping traction.
Think about all the sweat and bacteria that accumulate on yoga mat, especially if you practice hot yoga. Not only is that unsafe, it also adds a lot of wear and tear to your yoga mat. The microfiber material used in NamaSTAY towels acts as a protective barrier between you and your yoga mat, trapping 96% of all viruses and 98%–99% of all dirt, dust, bacteria, and germs. When you finish a practice, just take the towel and throw it in the wash, keeping your mat clean and germ-free.
These plush, luxurious yoga mat towels come in a variety of fun colors and 2 sizes, allowing for a perfect fit for all standard sizes of yoga mats.
About NamaSTAY Yoga Towels:
NamaSTAY Yoga Towels were created in Cleveland, Ohio, by Cherie Greenwald. Cherie is an avid yogi who regularly practices Power Vinyasa Yoga, which is performed in a room heated to 90 degrees, making yoga towels a necessity. Since practicing yoga has given her so much, she wanted to contribute something comforting and safe to yogis everywhere. She came up with the idea of NamaSTAY Yoga Towels after witnessing too many yogis getting distracted from their practice by the need to continuously smooth out their bunched up yoga towels on their yoga mats.
The towels are made of lightweight, 100% recyclable microfiber fabric that attaches to yoga mats and always stays in place, providing a safe and luxurious surface for practicing yoga.
NamaSTAY Yoga Towels can be purchased at http://namastaytowel.com and at yoga studios internationally. If you are looking for a custom-made yoga towel for a yoga studio or conference with your logo, please submit your request through the website.