- Posted December 6, 2012 by
Twitter Gets Axed In Social Media War
Instagram, the picture sharing service owned by Facebook, breaks integration in efforts to force users to stay on their site longer.
In a bold move in the battle of Social Media War, Instagram disabled its Twitter Card integration. Instagram obviously wants their users to spend more time on their site. In April of 2012, Facebook purchased Instagram for $1 billion. The strategy is, Instagram wants people to come to Instagram and eventually to Facebook.
Twitter wants their users to stay on twitter longer, even though Twitter and Instagram need each other, the feud is heating up and the first move was struck by Instagram by disabling the integration tool. By Instagram disabling the tool, pictures were difficult to view on Twitter.
Twitter responded that Instagram disabled its Twitter Card integration tool, "So when users click on tweets with an Instagram link, photos appear cropped," Twitter reported.
In defense, Instagram CEO Kevin Systrom said the company wants to create the best experience for its users and wants them to spend more time on their site. Systrom wrote in an email "A handful of months ago, we supported Twitter Cards because we had a minimal Web presence".
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