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    Posted December 15, 2012 by
    chseater
    Location
    Charleston, South Carolina
    Assignment
    Assignment
    This iReport is part of an assignment:
    100 places to eat like a local

    New Charleston Gem!

     
    Burwell’s Stone Fire Grill is an update and unique twist on the age-old, unchanged steakhouse model. Coined the Modern American Steakhouse, though many people have been calling it the “Next Generation of a Great Steakhouse,” and even a “female friendly steakhouse.” Burwell's is also in the center of the most visited and highly watched culinary cities in the United States. They were under the radar and up against the best of the best, from iconic chefs to seasoned operators. Thus, Burwell's did not get “first pick” of their location. The space was two separate buildings, and completely run down, and a challenge few people wanted. We had to bring it back to life, restore it’s notoriously bad image, make two buildings one showplace, and create a brand that would stand out in the restaurant dense Charleston, SC says owner Ken Emery. As you can imagine, this project took every ounce of our wisdom, time, energy, resources, blood, sweat, and tears. The good news… we did it. Not only did we bring an amazingly difficult vision to life, we have captivated this town, and catapulted ourselves into the spotlight! The word on the street has been overwhelmingly positive, supportive, and humbling.

    Just check out the reviews and the line of locals waiting to get in.… best in the city!

    We are nominated for “Best New Restaurant.”

    Our belief system is different!! In a restaurant, can you have a better crab cake, a better steak, or a better salad? Depends on whom you ask, right? What we can do is have a different crab cake, a different steak, and become memorable for that difference. True, choosing how to differentiate should be based on facts, trends, focus groups, and other information... Thus we may seem better. In the end, it should be differentiation that sets businesses apart!

    What is our brand? What does the building look like (before and after)? What is the menu, and how is it different?

    We are wildly different. The space is incredibly energetic for a steakhouse. The fish program is aggressive for a steak place. And our commitment to locals is our biggest passion. They have been our steady stream of business since opening in November 2012.

    We wanted to thank the community for their incredible support. We love Charleston!

    http://www.facebook.com/Burwells

    Or visit our web page and click the FACEBOOK icon.

    http://www.burwellscharleston.com/

    Thank you! Life is truly a team sport,
    Kenneth Emery

    This iReport is part of an assignment that we created with Travel + Leisure:  100 places to eat like a local
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