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    Posted December 31, 2012 by
    90210, California

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    2013 Ideas: Add PocketPeople to your Toy Box!


    Toys! Toys! Toys!


    The United States overall toy market has taken quite a hit from 2007 to the present day, suffering a 5.9% loss in growth as a result of the lack of disposable income for most American families. However, have no fear toy fans, because it is also estimated that the industry will experience growth in the near future as the economy builds up once more. The relative stability of the U.S. toy market is due to the West region that makes up 25.2% of the industry establishments as of 2012. Out of that 25%, California alone represents 17.7% and houses the most toy stores in the country. It should come as no surprise that the next big potential trend in the industry is a California-born product.


    The “PocketPeople” are an idea originally helmed by their jovial creator Rita Ross, who began assembling these dolls during her battle with thyroid cancer. What began as a joyful hobby of positivity sown from fabrics in Ross’ home has quickly developed into a full-fledged manufactured product. The rapid growth stems from partnership of Fabric Avenue / Trims Avenue Inc., one of the largest distributors of fashion and home textiles / trimmings in North America. Not only does it serve as a lead investor but also supplies their high quality fabrics for the dolls.


    Often times new toy products that find success within the industry occur alongside an individual(s) who has worked with previous trends popular in the past. In this sense it is a very in-bred industry so to speak. Current Marketing Director of “PocketPeople” Laura Stone Walston, a former Mattel consultant for licensed Barbie products, understands what an innovative idea looks like and believes she found it in Rita’s lovable “PocketPeople”. Walston’s experience in creating a well-organized and successful long and short term marketing plan is crucial for this new company.


    Rita Ross and all of the Pocket-partners in this venture will be attending the NYC 2013 Toy Fair in February to take their tiny-sized product to create a big splash amongst toy manufacturers everywhere. It is shaping up to be a very explosive year for this new business, which seems to have all the necessary pieces to elevate their product to move into the next level, and help bring the toy industry back into the limelight as Cabbage Patch Kids and Beanie Babies did years ago!


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