- Posted January 10, 2013 by
This iReport is part of an assignment:
- "Becoming Faster As A Master"
- Taking Aggressive Steps
- At age 57 United Airlines 747 Captain Bruce Conner Qualifies for his 4th US Olympic Trials in Long Track Speed Skating. Bruce Conner hopes to inspire others.
- "His Work Spawned An Idea"
- What's Better? Marketing Outdoor Gear to the Core or to the Lifestyle?
"We Shop Everywhere"
It is becoming increasingly more evident that shopping behavior is changing at a rapid pace. Technology continues to take the old consumer and give them new devices to connect to commerce. We often hear about concerns that retail is some what becoming extinct, however that is hardly true and technology will only bridge it all together faster.
As the US continues to become more global it is interesting to understand what is going on outside of the US. In several places around the world mobile devices are the only way to connect to the internet driving mobile commerce in wonderful places. In other parts of the world the internet connection is faster than what we witness in the US creating a better experience for the user. The digital kiosk is out there hanging in retailers in the US.....and in places outside of the US....creating an experience........used to collect data.....and in some cases open larger doors to an assortment that can't all be housed in one location. Tablet commerce continues to move forward as it is the technology in most peoples hands.....creating yet another opportunity to make a purchase.....get information and maybe just go to the store.
At the end of the day it is nice to get out of the house and walk around a store.......and ofcourse we all are texting and looking up information from the latest tech while in the store. Today we do shop everywhere and have wallets in places that extend outside of the traditional wallet directly linked to a digital wallet.
In the end retail and tech need to connect closer realizing they can work together and there is no threat on either side. Having a direct model for any company should be a good thing......major brands caught on long ago.......and some major brands that have held out have had their own reasons. However, the consumer expects it everywhere.......as the old saying goes "The customer is always right". The customer today digs social media even when they are complaining about it. Tech is driving communication....information.......time.......delivery.......location.....content....and the consumer experience outside of the store and in it.