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    Posted January 22, 2013 by
    DAVOS, Switzerland

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    Davos: Gender Equality? Not at WEF


    The World Economic Forum started today in Davos, Switzerland, gathering top decision makers who come together to “Improve the State of the World”.


    This 43 year old yearly alpine summit of the most poweful and influential will be once again mostly a men's club.


    In January 2011 the WEF announced that at least one on five participants would be female. Today they are far away from that promise. Even if the famous meeting brings together more than 2500 top decision makers they have not been able to implement their promise to advance on female participation.


    Ignoring the human rights of women:


    It is not acceptable that in the 21st century we continue ignoring the immediate recognition of the human rights to equality of half of the world's population.


    Can art contribute to change the world and influence those in Davos?


    To support the urgent advancement towards Gender Equality, Fernando Morales-de la Cruz, Founder of ItiMa, The Itinerant Museum of Art, created together with Cornelia Vinzens, pop artstrasse: Gender Equality? Reverse Reality showing a reverse reality for Davos.


    One in which women are the majority and men the tiny majority. In today‘s top corporate world a tiny minority of top executives are women. In politics top representation by women is still a small minority. We can not relegate half of the world's population, or anyone, as if they were second class citizens.


    Gender Equality? Reverse Reality is an art concept influenced by the pop art of Andy Warhol. The spirit of this art exhibit is to communicate a sense of urgency to all decision makers, the global media and the general public, towards the respect of the human rights of women to have equal opportunities to lead, work as high executives, have equal pay and opportunity, be represented and also to be elected to high public office.


    Global, regional and national versions of pop artstrasse: Gender Equality? Reverse Reality will be presented soon at transportation hubs and also as artfacades at key public buildings in major cities around the world.


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