- Posted January 24, 2013 by
This iReport is part of an assignment:
The Man Behind PayToo Mobile Wallet
By: Serena Spates
As a young man growing up in France, Michel Poignant knew he would make his contribution to change this world. “I always looked towards better solutions. I would always ask myself: is there a better, faster and more secure way to whatever task I was engaged in? I was taught by my parents to never complain; if you don’t like something, CHANGE IT!”
Poignant began his career (in 1990) as a Marketing Manager for the French company Kis Photo. Through hard work and setting his sights high, he quickly became a rising star, moving on to later become the Chairman for Jordache International in Europe. Then he launched the first vending machine for roll film under the brand “Photo Bingo” before moving into the computer field and launching Mobidesk, a unique Mobile Desktop concept in 2002.
In 2005, Poignant’s success landed him in the United States, where he entered the financial services business and discovered the world of ‘unbanked’ customers. “I was astonished to find that there are billions of people in the world who choose to opt out of traditional banking for one reason or another. The statistics on the average fees these customers paid at the check cashing stores for their payroll related services, bill payments, money transfer… were outrageous!” This, he said needed a solution. “I did not like it, so I decided to CHANGE IT!”
Later in 2005 after launching his first prepaid card program he quickly followed with his first VoIP service and then with Ecash, his first payment gateway.
But still, Poignant recognized that the banking system and the alternatives had not adapted to needs of the nearly 3 billion unbanked customers. So, he began to build a system tailored to make life on the “unbanked” easier.
Poignant, spent 5 years carefully constructing a product that would offer customers with a low cost, high quality telecommunications service that facilitates payments and transfers money anytime and anywhere. This was the birth of PayToo Mobile Wallet: the first e-wallet with universal capabilities. PayToo opened the door to a safer alternative payment solution for billions of unbanked people around the world.
Poignant knew this was merely a start. His goal? To create a product that would revolutionize the way the world views money and purchase power.
This former international fencer, who also practiced kendo, knew that time and discipline are the key to “changing it” and that which endures the test of time will indeed become the standard.
Starting with just a few friends as investors who believed in his vision, Poignant began to build his company and make that change.
Poignant focused on the market demands and its ability to handle international payments and cash transfers without requiring customers to have a traditional bank account or paying large fees.
With the PayToo Mobile Wallet, Poignant created a platform to make payments – even international payments - while also offering customers other services such as bill payment, e-commerce shopping, and in stores, make international phones calls, top up prepaid airtime and more anywhere, anytime and with any device.
But Poignant didn’t stop there. Determined to continue making strides in the mobile payments world, he launched PayToo Direct in January 2013, providing PayToo Mobile Wallet users the ability to receive payroll through direct deposit.
“PayToo has made a commitment to helping those who do not want to deal with the high cost of a traditional retail bank account. We want to help these people keep more money in their pocket. We want them to spend that money with their friends and family, and not on a corporate bank. PayToo's Mobile Wallet is the exact service they have been waiting for.” Says Poignant.
As the driving force behind PayToo, Poignant is now a key player in the telecommunications and financial services world.
In 2011, PayToo received a huge honor: The International Association of Money Transfer Networks (IAMTN) voted PayToo the “top money transfer company in the Americas.”
Poignant insists that despite this success, there is still more change to come. His next step? Continuing to make PayToo even better, more secure, and simply the easiest and least expensive method of using “money” today.
Every successful company is like a ship, with a dedicated crew built around a strong captain. PayToo continues to plow full steam ahead with Michel Poignant at the head.
Currently PayToo is marketed in the United States, Latin America, Caribbean, Nepal, and Australia. It will eventually expand into Asia and Europe in 2013.
PayToo is a Brand of PayToo Corp, a US Corporation formed in 1999. Since 2005, PayToo has offered mobile phone solutions, VoIP, Prepaid Card and secure e-commerce payment transaction solutions. After five years in development, PayToo introduced PayToo Mobile Wallet, a global platform that is the first mobile wallet solution to combine telecommunications and mobile payments, all drawing from a single account.
Today, PayToo has revolutionized the way we communicate through its mobile wallet. With PayToo Mobile, customers use their available credit to make and receive calls, make payments, transfer credit and withdraw money worldwide, securely and in real time. PayToo is the first service to offer an e-Wallet with universal mobile capabilities. The International Association of Money Transfer Network selected PayToo as the 2011 winner of the Money Transfer Award for the Americas.
To learn more about PayTooDeals.com by PayToo Corp. or the other dynamic mobile financial products offered by PayToo Corp., visit us at www.paytoodeals.com or, for mobile wallet services, at www.paytoo.com.
1 (954) 530-5846,