- Posted February 24, 2013 by
Watertown, New York
This iReport is part of an assignment:
- Drug Company,Novatis, Pays U.S. Government $422.5M in Marketing, Kickback, 'Pay to Play' "Fine"
- America- Having Two Jobs Now Necessary to Break Even
- Snow In April In Northern NY? Seriously?
- No Farms, No Food. Right? No Jobs, No Economy? Not Quite True..
- U.S. Government Finances Yet More of China's Technological and Manufacturing Superiority
Journalism by–and for–the Sponsors
"Now, as many as 60 per cent Americans distrust the mass media than ever before, US polling agency Gallup reported.
According to a survey, 60 per cent of Americans say they have "little or no trust in the mass media to report the news fully, accurately, and fairly".
Does anyone wonder why that is? Writers at FAIR do.
"On television news, the tendency is to promote the bosses' other interests.
The L.A. Times' Joe Flint recently reported that NBC was using its 30 Rock Center newsmagazine to promote an NBC comedy.
The correspondent on the piece, Flint mentioned, was George W. Bush's daughter Jenna Bush Hagar.
CBS Evening News recently promoted its new 60 Minutes Sports program that airs on Showtime.
And a few weeks ago, Disney-owned ABC's Good Morning America somehow managed to score an exclusive first look at… some new attractions at DisneyWorld.
The flipside of promoting your own business interests is stuffing things that might harm the parent company. The technology website CNET was about to announce that it had selected a device called the Hopper for an award at the Consumer Electronics Show.
The Hopper lets users skip commercials.
Who wouldn't like that?
TV networks, for starters–and CNET happens to be owned by CBS.
The network suggested the site not give kudos to a company that CBS is currently suing.
And so, as Brian Stelter (New York Times) reported:
When it announced the winners on January 10, CNET acknowledged that the Hopper was "removed from consideration due to active litigation involving our parent company."
The corporate meddling caused one CNET writer, Greg Sandoval, to resign, saying that he doubted that "CBS is committed to editorial independence."
In other words, these kinds of arrangements happen all the time.
The Washington Post does this as well, and turns the corporate-backed meetings into news features–sometimes without telling readers what's going on.
And Slate–owned by the Washington Post–is currently running an energy series sponsored by an oil and gas company.
Surely Slate would tell you that the sponsorship in no way whatsoever affects the content–just like the pro-fracking natural gas ads on the network newscasts are just like any other advertisements, and have nothing whatsoever to do with the remarkably positive coverage of the natural gas industry on the very same newscasts.
Is American journalism underwritten by weapons manufacturers or giant oil companies?"
CNN, are you listening?
When we don't know, that keeps us from making informed decisions.
And that's just what the media, government, politicians and corporations want. Why? It's working for them.
Our news media are corporations that act as advertising agencies for companies and our government, that don't have our interests foremost in their minds.
Media and the Keystone March: Little Coverage of Large Climate Action
Tens of thousands of climate activists marched in Washington D.C.on February 17. Did the corporate media notice them?