- Posted March 3, 2013 by
- Focus on Agile Marketing: Dr. Natalie’s #MktgActionChat Observations
- 6/19: Presenting at The Automotive Social Media Summit 2013
- Keynote Speech at the AMA Presentation = Using Big Data to Drive Marketing ROI
- 8/19 – 8/21: I’m Speaking at Customer Service Experience 2013
- Facebook Commerce Pop-Up Store- Social Commerce For Small Business: Rachel Roy Jewelry
2013 Annual Conference - Marketing in the New World: New Challenges, New Opportunities
Mark your calendars, the 2013 Annual Conference will be held on Thursday, May 30, 2013! The information below provides an overview of the available conference tracks.
The Data Explosion
The information, numbers, trends & insights driving marketing in the new world
The undercurrent of everything in marketing right now is data. Data is unavoidable and for very good reason; it’s the promise of running informed marketing that reduces waste and increases performance. With data, you can imagine a very-near-future where all of your efforts are tied together and informed by a 360-degree view of who your customers are and what it takes to drive them to a decision. Regardless of the medium or channel where your message is being delivered, data will enable you to increase the chances that you’ll be effective. You may think data is a buzzword, but it’s actually a sea change -- and one your career will depend on for many years to come. This track will give you the tools and insight to navigate the oceans of “information overload” around you so that your ship doesn’t sink in the new marketing world.
The Marketing Ecosystem
How and where you can/should engage in the new marketing world
The traditional concept of an ecosystem comes from the field of biology and ecology describing a community of living and nonliving components such as plants, animals, microbes, air, water and soil all interacting with each other. The key characteristic of an ecosystem is interdependence where each component is dependent on each other component. Every company has its own unique marketing path towards identifying and reaching out to their prospects and customers. This may include content development, channel and device choices and lead management strategies to name a few. This track will provide you with all the information you will ever need to establish your own ecosystems for the new marketing world.
Strategy, Execution & Innovation
The triple play of marketing you need to guarantee success in today’s new world
We’re the American MARKETING Association – and strategy and planning needs to be at the core of everything we do as marketers. According to Wikipedia, Strategic Planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions: "What do we do?", "For whom do we do it?", "How do we excel?" Execution on the strategic plan is where many organizations are challenged. How do you assign and manage your resources (internal and external) to bring your strategy to fruition? Add innovation to the mix and you have the key ingredients to stay ahead. This track will provide you with the tools, insights
and best practice directions to “lead” - not follow - in today’s new marketing world.
Date and Agenda
Thursday May 30th, 2013 - 07:30 am to 05:00 pm