Facebook and Google charging for Advertising even when users use AD blockers
The problem is about 9% of the current market uses AD blockers, so ADs don't appear in the web browser they are using.
Well Facebook and Google have figured out a way to force ads to load on the page even with AD blockers running.
The problem with this is, every AD blocker compensates for this.
For example Simple Adblock states: "On some sites like Facebook and Google the ads can not be blocked, as they are an integrated part of the webpage. On these websites the ads will be hidden, so you don’t see the ads, but they are still being loaded and you will not save bandwidth."
So Facebook and Google are loading ADs on pages that aren't even being seen by the user. This is then charging the poor advertisers for Impressions that never happen.
I would like to note I have no hard numbers or proof of how much money they are receiving from this or if they even have compensated for this. I only know ADs are being loaded in the background but never seen by the user with an AD blocker.