CNN PRODUCER NOTE What started in 2011 as a plan to open a McDonald's restaurant in a small town near Melbourne, Australia, has turned in to a bitter battle between the corporation and local residents, who say they do not want a McDonald's in the area. These images, shot by campaigner Garry Muratore depict scenes from a large protest earlier in March against the proposal. "This battle has been going on for two years and next month they plan to start construction," he said. "It's not too late for them to pull out." McDonald's told CNN in a statement it had "absolutely followed established legal processes to ensure that the restaurant is afforded the same rights and privileges as any other business looking to settle in the area".
- sarahbrowngb, CNN iReport producer
The little village of Tecoma in the Australian Dandenong Ranges fought of a global giant in the form of the McDonalds Corporation from trying to build a store close to a school and a national park. After 1170 written objections the local council voted 9-0 to say no to McDonalds.
That should of been the end of the tale, but McDonalds used a planning court system weighted in favour of devlopers and had a democratically elected council's decision overturned.
The community is in uproar and have vowed to fight McDonalds to the bitter end. Using clever social media campaigns and community networks (schools, clinics, clubs, shops etc) The campaign organisers hoped to get 500 people to a rally in the sleepy village one Saturday morning, instead over 3000 people arrived with one voice "No To McDonalds in Tecoma.
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