- Posted April 27, 2013 by
This iReport is part of an assignment:
Tecoma's No Maccas Photo Project
As the Summer holidays approached Melbourne's picturesque Dandenong Ranges. Many Tecoma residents wondered how could they turn holiday travels into a meaningful message against a proposed McDonalds development to be built in their backyard.
The result was the "No McDonalds In Tecoma Photo Project". Participants were asked to take a picture of themselves holding a sign saying "No McDonalds In Tecoma" and the group's website www.burgeroff.org.
The results came flooding in over January with friends and family showing their displeasure from all four corners of the globe. Be it Paris, London, Cambodia, Germany, USA, New Zealand and even 500 miles from landfall in the middle of the Tasman Sea the images became part of a highly visited Tumblr site and then linked to the group's web site.
At a rally in March that attracted over 3000 locals, the group even released a CD of local musician's work composed specifically for the Tecoma protest movement. One such track on the CD has been used to set the photo project images to music.
Since then the group's protest has gone viral with a CNN story being retweeted over 10 million times over the recent Easter break.
The clever PR campaign created by a well resourced and talented campaign team has seen McDonalds finally agreeing to meet with the group. It is believed that this is the first time in Australia that McDonalds have met with a protest group.