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    Posted May 24, 2013 by
    GerardBraud

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    CNN iReporter Tutorial #10: Manage the Expectations of Your Audience

     
    CNN iReporter Evangelist Gerard Braud (Jared Bro) believes that many official spokespeople at corporations, government agencies and non-profit organizations, fail to manage the expectations of their audience during a crisis or natural disaster.

    Braud believes that corporate spokespeople, public relations professionals, and Public Information Officers (PIOs) at government agencies should file news worthy iReports during natural disasters and major national events, as a way to tell customers and communities exactly what is happening.

    Braud offers this advice as a former journalist with a B.A. in Journalism.

    In 2013 he was recognized by CNN as one of their top iReporters for his coverage of Hurricane Isaac in 2012.
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