Open Story: South by Southwest 2012

Editor's note: This story is a collaborative effort of CNN journalists and iReport contributors telling the story of SXSW 2012.
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(CNN) -- From March 9-18, the streets of Austin, Texas, will play host to the legions of techies, film buffs, and music fans who attend South by Southwest.


The conference and festival, known as SXSW, is broken up into three parts:  SXSW Interactive, SXSW Film, and SXSW Music. Each brings its own participants and scene, though all portions of the festival are known for interesting talks, awesome shows, and big parties.


If you're at SXSW, we'd like to invite you to be part of this Open Story. You’ll find a collection of short updates, photos and videos sent to iReport from people on the ground in Austin. Together, they tell the story of what’s happening, what people are talking about, and probably what the rest of us will be downloading, listening to and watching half a year from now.


Upload your photos, videos and stories today, and show us what SXSW looks like through your eyes.