It can be tricky to shoot a professional-looking video package, but the results are worth the effort.
These simple techniques can help you take your video from shaky camcorder footage to air-quality storytelling.
Get plenty of material
When taking video, the general rule is the more material, the better. You need to make sure to have lots
of b-roll, or alternate material, in order to add dimension and secondary footage to a story. B-roll helps
with cutaways and gives a much more fluid look to a package.
Use the rule of thirds
The rule of thirds, or "golden cut," is a compositional rule to help frame your shots in a more natural
and engaging method. Since your TV or computer monitor is a rectangle, you should visually divide it into
horizontal thirds, and line subjects up a little bit off center. If your subject is directly in the middle
of a shot, it will be wooden and stiff. But if you use the rule of thirds, you anticipate your subject's
movement and allow for some background information to be in the frame.
Use a tripod
Many tripods are available at retail stores for $15 to $50, and they can be a worthwhile investment. They'll
make your shots steady and sure.
Hold your shot
If you hold your shot for at least seven seconds, even if it won't need to be that long, you ensure that you
get plenty of usable material.
Always consider the lighting
Have well-lit surroundings, and always use daylight whenever possible. Avoid fluorescent lighting if you can.
And don't be afraid to move the shot -- if you're in a poorly lit situation, ask your subject to move outdoors
or to a better-lit area.
Don't forget the sound
If you don't have sound with your video, your viewers are missing a huge part of the story. The more natural,
or background, sound you can tape, the better. Try pointing your camera at the ground for a few minutes to
absorb some natural sound at the event you're covering, whether it's a concert or a protest. You can use that
as a bed for background sound later on when you're editing. And check out our audio tab to learn how to get the
best possible audio quality.
Avoid pans, zooms and dissolves
You may feel like getting crazy with some of your shots, but every video expert we talked to said video clips
are simply better when they use static shots. If you must use a pan, it should be tight and quick. An overuse
of dissolves tells viewers that there just wasn't enough material to make the story work. Static shots make a
video look cleaner and more professional. And please, no crazy transitions between shots (remember how cheesy
that looks in the Star Wars films?).
Bring an extra battery
Don't get caught with a dead camera in the middle of a great story. Batteries run out more quickly than you
think when you're filming a lot of material. Other things to keep in your bag: extra tapes, a notebook and pen
(helpful for getting name spellings and contact info), and maybe something to eat (just in case).